PPC advertising, which stands for Pay-Per-Click advertising, is a digital marketing model in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to “earn” those visits organically. PPC ads appear on search engines like Google or Bing, as well as on social media platforms and other websites.

These ads typically display at the top or bottom of search engine results pages (SERPs) or within social media feeds, and they are often labeled as advertisements. The cost of each click depends on various factors, including the competitiveness of the keyword, the quality of the ad, and the relevance of the landing page. PPC advertising allows businesses to reach their target audience effectively, drive traffic to their websites, and generate leads or sales based on users’ search intent or interests.

PPC, or Pay-Per-Click, works on a bidding system within an auction-based advertising model. Advertisers bid on specific keywords or phrases relevant to their target audience. When a user conducts a search using those keywords, the search engine displays relevant ads alongside organic search results. The placement of these ads is determined by a combination of bid amount and ad quality score.

This system allows advertisers to reach potential customers who are actively searching for products or services, making PPC an efficient and measurable way to drive targeted traffic to their websites. Additionally, PPC campaigns offer extensive targeting options, allowing advertisers to refine their audience based on demographics, interests, and behaviors, further enhancing the effectiveness of their campaigns.